In the fast-paced world of fashion, brands are constantly seeking new ways to captivate their audience and showcase their latest collections. For Prada, the year 2017 marked a significant moment in their advertising history with a campaign that focused on the concept of reinvention and the power of fashion to transform one's identity. At the center of this campaign was the magnetic presence of model Kris Grikaite, who embodied six different states of being, each inspired by a different aspect of Prada's aesthetic.
The mastermind behind this visually striking campaign was renowned photographer Willy Vanderperre, known for his ability to capture the essence of his subjects in a raw and authentic way. Through his lens, Kris Grikaite was able to embody a multitude of identities, each one distinct yet connected by a common thread of elegance and sophistication.
Prada Website Campaigns
Prada's website served as the digital platform through which this captivating campaign was launched. With its sleek design and user-friendly interface, the website provided a seamless viewing experience for visitors eager to explore the latest collection and immerse themselves in the world of Prada. The campaign images were prominently featured on the homepage, drawing users in with their bold colors and striking compositions.
Prada New Collection 2017
The new collection showcased in the 2017 ad campaign was a testament to Prada's commitment to pushing boundaries and redefining traditional notions of style. Drawing inspiration from a diverse range of sources, from art to architecture to pop culture, the collection featured a mix of bold prints, vibrant colors, and unexpected silhouettes. Each piece was designed to make a statement and challenge the status quo, inviting wearers to express their individuality and embrace their unique sense of style.
Prada Campaign 2017
The overarching theme of the 2017 campaign was reinvention, with Kris Grikaite embodying six different personas, each one a reflection of a different facet of Prada's aesthetic. From the sleek and sophisticated businesswoman to the edgy and rebellious punk rocker, Grikaite seamlessly transitioned between each identity, showcasing the versatility and adaptability of Prada's designs. The campaign aimed to highlight the transformative power of fashion and the way in which clothing can empower individuals to express themselves in new and exciting ways.
Prada Models Female
Kris Grikaite's portrayal of multiple identities in the 2017 campaign was a testament to the versatility and talent of female models in the fashion industry. With her striking features and commanding presence, Grikaite was able to embody a wide range of characters, each one as compelling and captivating as the last. Her ability to transform herself with each look showcased the artistry and skill that goes into modeling, and served as a powerful reminder of the impact that a talented model can have on a brand's image.
Prada Jewelry Campaigns
While the focus of the 2017 campaign was primarily on clothing, Prada's accessories also played a key role in shaping the overall aesthetic of the collection. From statement jewelry pieces to sleek handbags and shoes, the accessories featured in the campaign were carefully curated to complement and enhance the looks worn by Kris Grikaite. Each piece was designed to add a touch of luxury and sophistication to the ensembles, elevating them to new heights of elegance and style.
Prada 90s Campaign
The 2017 campaign drew inspiration from Prada's iconic advertising campaigns of the 90s, which were known for their bold visuals and avant-garde aesthetic. By paying homage to the brand's heritage while also pushing boundaries and exploring new creative territory, the campaign struck a delicate balance between nostalgia and innovation. The spirit of the 90s was alive and well in the campaign, infused with a modern twist that resonated with audiences both young and old.
Prada Billboard and Advertisements
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